“We want to create that same culture and dynamic that we were all offered throughout our lives, getting to the positions we’re at today,” Sherrell says. This reflects the philosophy that many of Fresh Thyme’s associates encountered in their previous careers. Its locations focus on being profitable, but they also operate with the philosophy of taking care of employees, who in turn “will take care of your customers,” he explains. Sherrell has sought to create a unique company culture at Fresh Thyme. “We’re continuing to evolve in that sense,” he says, noting that the locations recently added juice bars offering smoothies and wheatgrass shots. After opening its first store, “We added pizza bars, sandwich bars and salad bars,” he recalls. The departments in Fresh Thyme’s locations have evolved over the past six years, Sherrell says. “ getting caught up in the big maze of national retailers.” “You can see the entire store when you walk in, very welcoming,” Sherrell says. Each Fresh Thyme location, he notes, spans 30,000 square feet and is designed to be appealing and non-intimidating to customers. In the last six years, Fresh Thyme grew to operate stores in 10 states under Sherrell’s leadership. He initially operated the company in an office above his friend’s motorcycle shop. “I was going to go out and start something new,” Sherrell recalls. He founded the company in 2012, after serving as the president and CEO of Sunflower Farmers Market.
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